Stratex helps founders and growth teams make better market, product and go-to-market decisions through customer evidence, structured research and practical analysis.
Direct founder involvement. Mridul and Khushi stay close to the work from the first question through the recommendation.
The scope changes by company. The work usually starts with one of three questions.
Choose the market, segment or geography with the clearest right to win.
Translate real customer needs into a sharper product and offer.
Turn the product into a clearer route to demand, revenue and repeatability.
A compact process designed to move from an open question to a decision you can act on.
We align on the decision, assumptions, constraints and the evidence that would genuinely change the answer.
Start with the decision. We shape the research and output around what needs to be resolved.
Customer evidence, ICP, positioning, pricing and launch choices.
Discuss scope →Market map, competitor view, buyer evidence and entry recommendation.
Share the question →Use cases, willingness to pay, roadmap choices and offer design.
Pressure-test the product →Ongoing support on market, product, pricing and growth decisions.
Start a conversation →Request a private one-page sample covering customer discovery, market mapping, ICP prioritisation, product choices and GTM planning.
Two complementary lenses: market and growth on one side, technology and systems on the other.
Market, product, growth and finance. Mridul focuses on turning customer and market evidence into commercial decisions.
Technology, systems and product diligence. Khushi brings a technical lens when strategy depends on how the product or system actually works.
Send the context, the question and the timing. We can start there.